5 @ 5: Insidious climate marketing | Sustainable food, ag Summit ire


The companies that pollute the planet have spent millions to make you believe that carpooling and recycling will save us

It’s official, personal lifestyle changes are not going to alleviate the climate crisis. This might come as a surprise due to decades of gas lighting marketing from fossil fuel companies that have encouraged shoppers to carpool, save energy and recycle instead of focusing on generating. government action to regulate sectors harmful to the environment. Take the plastic crisis, for example: “It was an intentional and well-funded effort to convince all of us that the responsibility for the pollution was on us, on individuals, on the bugs, rather than on the companies that were flooding the world. single-use products. packaging, ”John Hocevar, a marine biologist who leads Greenpeace ocean campaigns, told Insider.

The UN is organizing a summit on building a sustainable future for food and agriculture. Why are so many people upset about this?

The United Nations holds a one-of-a-kind summit on 23 September which aims to devise “bold new actions to achieve progress on the 17 Sustainable Development Goals”, ranging from eradicating poverty and hunger to transition towards clean energy and responsible consumption. . Sounds pretty straightforward, doesn’t it? So why was the summit the subject of so much criticism and even protests made up of thousands of angry people? Farmers, producers and food activists say they have extensive and practical field knowledge and experience, and should have been included in the UN dialogue, as opposed to controversial business and financial participants .

VERSO Capital, the investor behind the world’s hottest food technology companies, aims to remove animals from the food system

VERSO Capital’s venture capital division has led investments in some of the hottest companies in the food technology and alternative protein industries, including Impossible Foods, This Isn’t Meat, Eat Just, Nitro Beverage and TurtleTree, and has deployed a total of $ 375 million to date. This Forbes profile of the company attributes its success to a thorough due diligence process and also because it typically funds between 10-50% of any allocation itself and is fully aligned with its LPs, including a hybrid of UHNW individuals, family offices, private banks, pension funds and sovereign wealth funds because it does not charge them management fees.

Class action lawsuit alleges Molson Coors falsely promotes health benefits of hard seltzer

A class action lawsuit was recently filed in federal court against Molson Coors Beverage Co. for allegedly misleading consumers with its campaign on the health benefits of Vizzy hard salt water. The claimant claims that the beverage company fortified its hard seltzer product with “an insignificant amount of vitamin C, then covered the labels and advertising with statements promoting the antioxidant vitamin C with a ‘superfruit'” , according to the federal complaint. Learn more about Wine Business.

Ben & Esther’s of Portland wants to make vegan Jewish delicatessen ubiquitous

While there are vegan delicatessens, as well as Jewish delicatessens that offer vegan options, a 100% vegan Jewish deli is still a rarity. However, this very concept is finding success on the West Coast. Justin King, a longtime plant eater, opened Ben & Esther’s as a traditional Jewish deli, but soon realized he didn’t want his business to exist in conflict with his personal beliefs. Eater writes that he then started replacing animal-based menu items with vegan alternatives (including carrot lox!). The change was successful, and King is now opening a new store and bakery in northeastern Alberta in Portland, followed by a grocery store in San Diego.

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