Bain De Soleil Fans Pay $ 250 For 3oz Tube On Resale Websites


  • Bain de Soleil sunscreen was discontinued by Bayer in December 2019.
  • Still, die-hard fans are desperate for the product, with some paying hundreds for a used tube.
  • Bayer has no plans to redistribute the product, despite appeals and a petition.

Longtime sun worshipers who relied on Bain de Soleil sunscreen to nail their “Saint-Tropez tan” are feeling the burn: the now discontinued product has recently become a hot product in the resale market, where a 3.12-ounce supply of orange jelly The classic formula has sold for up to 30 times its original price of less than $ 10 a tube.

Created in 1925, the now iconic tanning formula was inspired by Coco Chanel and first developed by Monsieur Antonine de Paris, originally called “Antoine de Paris”. Known for its bright orange color, distinct fragrance and silky feel, the gel was introduced to the United States by French fashion house Lanvin in the 1940s, where it became known as “Antoine’s Bain de Soleil”. “- freely translated as” Antoine’s sun bath. ”

Over the years, the brand has grown from Procter & Gamble to Pfizer to Schering-Plow, the maker of sunscreen lotions Coppertone, to finally Bayer in 2014, which put it aside for good in December 2019, much to the dismay of its employees. dedicated fans. .

James Fallacaro, a resident of Staten Island, New York, was apparently so pissed off by the product discontinuation that he started a petition in an attempt to convince Bayer to start manufacturing the product again. To date, more than 7,200 people have signed the plea, urging the company to consider putting it back on the market. (Fallacaro did not immediately respond to Insider’s request for comment.)

And while product enthusiasts have done just about everything to savor the last remaining chunks of product – from rationing their remaining stash to attempting to whip up their own version of the coveted jelly looking for retail stores in the hope to find residual inventory – early this summer, third-party resellers such as Poshmark, Mercari and eBay came out in force, tempting sun-seekers with an assortment of remaining tubes for sale ranging from new boxed goods to goodies partially used or expired at inflated prices.

“It’s like the 1970s in a tube,” Sally Cohen-Alameno, 58, New Jersey resident and Bain de Soleil fan, told Insider. A twist of the striped orange cap, she said, and “the smell brings back childhood memories at the beach.”

“It’s so reminiscent of my childhood,” she said. “I get emotional just thinking about it.”

Sally Cohen-Alameno

Cohen-Alameno with one of his hidden Sunbathing tubes.

Courtesy of Sally Cohen-Alameno

Cohen-Alameno admitted that she no longer relies on the minimum coverage sunscreen – opting for an SPF 30 instead – but she can’t quite part with its nostalgic scent, dabbing it regularly on her spots. pulse instead of perfume and using it as a moisturizer.

Up to two partial hits to the left of her orange crush, Cohen-Alameno landed the Ban de Soleil jackpot in July while diving deep into her lingerie and discovering a hit still in her box. But while others sell theirs, she keeps hers.

“I’ve tried other brands, but nothing quite matches them. I don’t know what I’m going to do when they run out,” she said, adding that she wouldn’t give in to the sky-high prices. that she’s seen online, at least not yet.

Sally Cohen-Alameno's phone case, a tribute to her favorite sunscreen brand

Cohen-Alameno’s phone case, a tribute to his favorite sunscreen brand.

Courtesy of Sally Cohen-Alameno

But while Cohen-Alameno may not be willing to shell out a lot of money, others are paying top dollar to buy this product, as evidenced by the “Sold” ads on Poshmark and Mercari – where buyers have paid between $ 10 and $ 250 per person. tube – and as well as those currently selling for up to $ 360 a tube on eBay.

Despite clear consumer demand, Bayer has no plans to redistribute the product. “As part of our 2018 strategic review of Bayer’s consumer health product portfolio, we decided to leverage our scientific and marketing capabilities in five over-the-counter categories to exit the sunscreen category, which is more of a strategic goal for us, ”said the Bayer manager. of Consumer Health Global Communications Tricia McKernan told Insider.

Essentially, this means that once all of the existing tubes of the now rare Orange Jelly are used up, only the warm memories of this much-loved product will remain – as well as the eye-catching 1983 ad claiming that people who can choose anything. they want, choose Sunbathing.

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