Biting Indo-Pakistani Asian Cup clash: Marketers predict stupendous start to cricket season
The return of the highly anticipated 2022 Asian Cup which coincides with the festive season has brought back lost joy among cricket fans in India. Anticipation for the series has been heightened by the possibility of three fierce clashes, the biggest of any international tournament ever, between arch-rivals India and Pakistan. As the world puts the pandemic behind it, the excitement building up in the Asian Cup among fans and brands will serve as the perfect prelude to the upcoming T20 World Cup scheduled for October.
The first of three potential fixtures which was played on Sunday August 28 proved to be a hype-worthy thriller as India avenged their 2021 T20 World Cup defeat with a five-wicket win over Pakistan. Sunday’s fierce contest which was won in style with a sixer by Hardik Pandya also created a massive build-up for games to come.
A showdown between India and Pakistan is not just a game, it is a deeply felt emotion that binds India’s huge cricket fanbase together. With an eye-catching start to the series, this Asian Cup season promises more than making up for lost time due to the pandemic.
Exchange4Media talks to chief marketing officers to hear about their experience watching Sunday’s biting encounter.
For Girish Hingorani, Senior Managing Director and Head of Marketing, E-Commerce and Modern Commerce at Blue Star Limited, India-Pakistan matches are always about emotion, passion and pride, which makes them special.
“I am an ardent cricket fan and India-Pakistan would miss nothing. We always look forward to these exciting and not one-sided matches like yesterday. ‘team to team to team to last ball,” said Hingorani, who watched the match with his family with an eye to the predictions and comments shared among colleagues on WhatsApp. “We always have a Indian flag around us when we watch these games. In some of the early games, my wife and daughter had the tricolor painted on their faces. These matches provide memorable moments,” Hingorani said.
Anamika Mehta, COO IPG Mediabrands, who watched the match on the big screen at home with her family sharing popcorn, food and superstitions, describes Sunday’s victory as a “high tension match” “An epic match which ended with an epic win on an epic Sunday Sweet revenge for the Men in Blue after last year’s loss to Pakistan An evenly fought battle turned into a thriller with all its twists and turns as it was on the edge until the last over,” Mehta said. She has high hopes for the upcoming matches as well as the upcoming cricket season. “Fingers crossed, but in the format given for the very first time, we will surely have two more India-Pakistan matches, making it a successful Asian Cup and a terrific start to the cricket season to come. This would be super exciting! And, should India cross the thrice-completed line, the game and business of cricket will emerge bigger and stronger for all,” Mehta said.
Sunday evening was spent by Ajay Dang, President, Head-Marketing Ultratech Cement, bonding with his son in Canada over the India-Pakistan game. “India-Pakistan matches are always exciting as they are rare. I enjoyed sharing notes, comments with my son who was also watching it from Canada,” Dang said. He added that he hopes all the fans, including himself, have the same high-octane energy even for future matches.
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