Counter Marketing – Spectacles 17E 18E http://spectacles17e18e.org/ Tue, 05 Jul 2022 11:47:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://spectacles17e18e.org/wp-content/uploads/2021/07/icon-4-150x150.png Counter Marketing – Spectacles 17E 18E http://spectacles17e18e.org/ 32 32 Salina Public Library entertains and teaches children https://spectacles17e18e.org/salina-public-library-entertains-and-teaches-children/ Tue, 05 Jul 2022 10:53:20 +0000 https://spectacles17e18e.org/salina-public-library-entertains-and-teaches-children/ For a child, visiting the Salina Public Library is more than reading a book. It’s where many kids look forward to visiting during the summer, both for its programs and to see a familiar face. Three-year-old Gus is known to run excitedly to the counter at the Salina Public Library (301 W. Elm St.). It’s […]]]>

For a child, visiting the Salina Public Library is more than reading a book. It’s where many kids look forward to visiting during the summer, both for its programs and to see a familiar face.

Three-year-old Gus is known to run excitedly to the counter at the Salina Public Library (301 W. Elm St.). It’s where he and children like him receive a warm welcome from staff who know their names and remember the books they love to read.

After:Are you looking for a new friend? Consider going to the Salina Animal Sanctuary.

“Gus is a big reader, so he likes to pick up new books to take home,” said his mother, Ashley Mills. “All the librarians know him, they really get to know him and make him feel special.”

]]>
Joyalukkas Exchange Partners with Effiya for Compliance https://spectacles17e18e.org/joyalukkas-exchange-partners-with-effiya-for-compliance/ Sun, 03 Jul 2022 09:55:42 +0000 https://spectacles17e18e.org/joyalukkas-exchange-partners-with-effiya-for-compliance/ Joyalukkas Exchange, a leading money exchange, has partnered with Effiya Technologies on AML/CFT (Anti-Money Laundering/Anti-Terrorist Financing) compliance for greater efficiency and effectiveness in screening transactions in real time. Effiya, an artificial intelligence (AI) and machine learning (ML) solutions provider, has a hybrid ensemble approach with seamless integration and better algorithms supported by machine learning models […]]]>

Joyalukkas Exchange, a leading money exchange, has partnered with Effiya Technologies on AML/CFT (Anti-Money Laundering/Anti-Terrorist Financing) compliance for greater efficiency and effectiveness in screening transactions in real time.

Effiya, an artificial intelligence (AI) and machine learning (ML) solutions provider, has a hybrid ensemble approach with seamless integration and better algorithms supported by machine learning models to generate the most results. more precise.

Implementing this technology has further reduced false positives without compromising potential matches by generating real-time alerts and thus boosting overall compliance performance.

Compliance compliance

Antony Jos, Managing Director of Joyalukkas Exchange, said, “At Joyalukkas Exchange, compliance is non-negotiable and we don’t want it to be compromised at any level. We are diligent in this regard to ensure a safe and secure experience for all of our customers in accordance with global AML regulations and standards.

“For us, building an effective compliance culture will always remain a critical factor. Our goal with this collaboration is to help and strengthen our responsibility and commitment as a regulated entity authorized by the Central Bank of the United Arab Emirates to manage safe and secure transactions for our customers.

Copyright 2022 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).

]]>
Imagination Fuels Community Marketing https://spectacles17e18e.org/imagination-fuels-community-marketing/ Wed, 29 Jun 2022 00:28:18 +0000 https://spectacles17e18e.org/imagination-fuels-community-marketing/ Robert Rose once said, “Marketing tells the world you’re a rock star. Content marketing shows the world that you are one. Too often when we think about marketing our communities or businesses, we think in terms of how many pairs of eyes we can reach. Granted, reaching as many pairs of eyes as possible is […]]]>

Robert Rose once said, “Marketing tells the world you’re a rock star. Content marketing shows the world that you are one.

Too often when we think about marketing our communities or businesses, we think in terms of how many pairs of eyes we can reach. Granted, reaching as many pairs of eyes as possible is critical to our success or our overall marketing mix, but if that’s the scope and sole focus of your marketing efforts, you’re completely missing the boat and will end up failing. .

Humans have several senses that are overlooked when crafting a marketing or branding message. Yes, the eyes are important. But let’s not ignore the senses of touch, smell, taste and hearing. Let’s face it, many of these other senses are quite, if not more powerful than the eyes. Think of the music you grew up with, think of the music that accompanies the Olympics, movies or TV shows. They conjure up powerful visuals in your mind.

When you walk into a restaurant, is it the words on the menu that captivate you or is it the smell of fresh coffee, bread, seafood and steak that ultimately wins you over. When you walk into a potential new home, is it the address and appearance of the property? Or is it a combination of that with the feelings of home, the smell of freshly baked cookies on the counter, or the image of what it would be like to live there that ultimately sells the property?

When you listen to music, do the lyrics of the song grab your attention? Or is it the beat and the rhythm that sucks you in? Is it the words on the window of a new car that capture you, or is it the smell of newness or the feel of the vehicle when you take it for a test drive?

But greater than all the examples above and the words or images the eyes see, there is the unrecognized meaning that we often overlook, the meaning of the imagination. The best way to sell your ideas, your community and your business is imagination marketing. What is imaginary marketing? In very simple terms, it is marketing in such a way that the consumer or potential customers imagine themselves in your product, business or community.


Some of the greatest marketing campaigns of all time revolve around this concept of imagination or content marketing. Whether you can be like the Marlboro Man years ago, jump like Michael Jordan while buying his designer shoes, be an Indy driver by buying a certain car, lose weight with this or that product, discover the burger that puts you mouth watering watching the ad, hearing the Coke sizzle on the screen forcing you to get up and buy a $6.00 cup of Coke, everything evolves to make you believe or see you with the product gain a particular strength or passion by simply purchasing the product.

What does this mean for a company or a community today? Communities must sell vision and imagination. They not only have to sell their events and attractions, but they also have to convince readers, viewers and listeners that they have to do more than just see it, they have to experience it and imagine it. If you think your city is musical, visitors should hear, see and experience music at every turn. If your city bills itself as a barbecue capital, promote the barbecue imagination to everyone’s taste buds 24/7. If you think your city is a Renaissance city, then adopt it and become a rebirth in nature. Whatever the hook, be a big hook that can catch big fish, not a hook looking for minnows.

Marketing and branding are very different. Although different, both are actually an art based largely on localized intuition coupled with good information and data. When it comes to marketing and branding your community or business, everyone will offer their two cents, but understand the true value of those two cents. Don’t just tell the world who you are, show the world what you are. This is the essence of imagination and content marketing. Let me conclude with the words of Albert Einstein. He once said, “Logic will take you from A to B. Imagination will take you anywhere.”

John Newby is a nationally acclaimed publisher, consultant, and speaker whose “Building Main Street, not Wall Street” column manages more than 60 communities. He can be contacted at: info@Truly-Localllc.com.

]]>
Over-the-Counter (OTC) Analgesics Market 2022 Key Players, Demands, Trends and Forecast to 2030 – Instant Interview https://spectacles17e18e.org/over-the-counter-otc-analgesics-market-2022-key-players-demands-trends-and-forecast-to-2030-instant-interview/ Sun, 26 Jun 2022 18:50:57 +0000 https://spectacles17e18e.org/over-the-counter-otc-analgesics-market-2022-key-players-demands-trends-and-forecast-to-2030-instant-interview/ Global “Over-the-Counter (OTC) Painkillers Market“2022 Reports provides a key study on the status of the Over-the-Counter (OTC) Painkillers Manufacturer industry with the specific statistics, meaning, definition, SWOT analysis, expert opinion and insights. recent developments across the world. The research report also covers market size, price, sales, revenue, market share, gross margin, growth rate and cost […]]]>
Global “Over-the-Counter (OTC) Painkillers Market“2022 Reports provides a key study on the status of the Over-the-Counter (OTC) Painkillers Manufacturer industry with the specific statistics, meaning, definition, SWOT analysis, expert opinion and insights. recent developments across the world. The research report also covers market size, price, sales, revenue, market share, gross margin, growth rate and cost structure. The report aims to give an additional sample of the latest scenario, the economic downturn and the impact of Covid-19 on the whole industry.

The Over-the-Counter (OTC) Analgesics market report will provide forecasts based on real numbers and factual data to help you decide your marketing plans. You will understand which are the top profit sectors from the overview presented in the report. You can then take advantage of these opportunities based on your developed strategies and strengthen yourself in the market. Information is collected from real-time sources such as customers, dealers, raw material suppliers, etc. For this reason, the gathered data is authentic and will provide comprehensive details about the Over-the-Counter (OTC) Painkillers market.

Over-the-Counter (OTC) Analgesics Market: Competitive Landscape

The Over-the-Counter (OTC) Analgesics Market report includes insights into product launches, sustainability, and outlook from key vendors including: (
GlaxoSmithKline PLC, Reckitt Benckiser Group PLC, Johnson & Johnson, Sanofi, Pfizer Inc., Bayer AG, Takeda Pharmaceutical Company Limited, Sun Pharmaceutical Industries Ltd, Boehringer Ingelheim International GmbH,
,
)

Click Here for Free Sample Report of Over-the-Counter Analgesics Market Report @ https://healthcaremarketreports.com/sample-request/over-the-counter-(otc)-analgesics-market/3683/?utm_source=Amruta&utm_medium =SatPR

Over-the-Counter (OTC) Painkillers Market: Segmentation

The Over-the-Counter (OTC) Analgesics market is split by Type and by Application for the period 2022-2030, the growth between segments provides accurate artifices and forecasts for the sales by Type and by Application in terms of volume and value. This analysis can help you grow your business by targeting qualified niche markets.

By type:
Acetaminophen
Nonsteroidal anti-inflammatory drugs (NSAIDs)
Salicylates
Topical pain relievers

By app:
Hospital pharmacies
Retail pharmacies
Online pharmacies
Others

Over-the-Counter (OTC) Analgesics Market: Regional Analysis

The whole regional segmentation has been studied based on recent and future trends, and the market is forecast through the forecast period. The countries covered in the regional analysis of the Global Over-the-Counter (OTC) Analgesics Market report are United States, Canada, and Mexico North America, Germany, France, United Kingdom, Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, Rest of Middle East and of Africa (MEA) as part of the Middle East and Africa (MEA), and Argentina, Brazil and the rest of South America as part of South America.

Main points covered in the table of contents:

Market overview: It includes six sections, research scope, key manufacturers covered, market fragments by type, over-the-counter (OTC) analgesics market shares by application, study objectives and years considered.

Market landscape:Here, Global Over-the-Counter (OTC) Analgesics Market Opposition is Dissected, by Value, Revenue, Deals, and Pie Slice by Organization, Market Rate, Fierce Circumstances Latest Landscape and Patterns, Consolidation, Development , get, and parts of the overall industry from top organizations.

Manufacturer Profiles: Here, key players of the global Over-the-Counter (OTC) Analgesics market are considered dependent on region of deals, key elements, net benefit, revenue, cost, and creation.

Market Status and Outlook by Region: In this segment, the report examines net benefit, transactions, revenue, creation, global industry share, CAGR and market size by region. Here, the global Over-the-Counter (OTC) Analgesics Market is thoroughly examined based on regions and countries like North America, Europe, China, India, Japan, and MEA.

Application or end user: This segment of the exploration study demonstrates how extraordinary sections of end customers/applications are added to the global Over-the-Counter (OTC) Analgesics market.

Market forecast: Production side : In this part of the report, the creators focused on the conjecture of creation and creation esteem, the gauge of the main manufacturers and the estimation of the creation and creation esteem by type .

Research results and conclusion: This is one of the last segments of the report where the findings of the investigators and the end of the exploratory study are given.

Buy Over The Counter (OTC) Analgesics Market Research Report Now @ https://healthcaremarketreports.com/purchase/over-the-counter-(otc)-analgesics-market/3683/;utm_source=Amruta&utm_medium=SatPR

Answers to key questions in the report:

  • What will be the pace of development of the Over-the-Counter (OTC) Analgesics market?
  • What are the key factors driving the global Over-the-Counter (OTC) Analgesics market?
  • Who are the main manufacturers on the market?
  • What are the openings, dangers and contours of the market?
  • – What are sales, revenue, and price analysis of top manufacturers of Over-the-Counter (OTC) Analgesics market?
  • Who are the distributors, traders and dealers of Over-the-Counter (OTC) Analgesics Market?
  • What are the Over-the-Counter (OTC) Analgesics market opportunities and threats faced by the vendors in the global Over-the-Counter (OTC) Analgesics industries?
  • What are Transactions, Revenue, and Value Reviews by Market Types and Uses?
  • What are reviews of transactions, revenue and value by business areas?

About Us

The healthcare industry is surely facing disruption, with global economies placing great importance on individual health. In this scenario, we expect our customers to get deep insights to propel their innovations in the right direction. We have closely followed the changes and modifications that occur in the field of health. According to our understanding, these alterations are active and unexampled.

Contact us

Healthcare Market Reports
99 Wall Street 2124 New York, NY 10005
E-mail: [email protected]
Our social networks: Facebook | LinkedIn | Twitter

]]>
Europa Forum Wachau: Shaping the future of Europe – Vindobona.org https://spectacles17e18e.org/europa-forum-wachau-shaping-the-future-of-europe-vindobona-org/ Fri, 24 Jun 2022 12:07:20 +0000 https://spectacles17e18e.org/europa-forum-wachau-shaping-the-future-of-europe-vindobona-org/ The annual Wachau Europa-Forum was held in Lower Austria for the 26th time this year. For a brief moment, the Wachau was at the center of European politics and can also count on high-ranking guests this year. Traditionally, Forum Europe takes place at Göttweig Abbey and at the university campus in Krems. The purpose of […]]]>

The annual Wachau Europa-Forum was held in Lower Austria for the 26th time this year. For a brief moment, the Wachau was at the center of European politics and can also count on high-ranking guests this year. Traditionally, Forum Europe takes place at Göttweig Abbey and at the university campus in Krems.

The purpose of the forum is to discuss current challenges and European policy goals and to search together for possible solutions. It is not only about the big questions of world politics, but also about the impact on life in the Member States.

The motto of this year’s European Forum is “Preserving Europe’s Future”. More specifically, topics such as blackouts, security of supply, alternative energies and the energy transition as well as the protection of health data will be addressed.

In addition to high-ranking international guests from politics, diplomacy and business, Austria’s top politicians were also present and participated in the Forum. For example, Interior Minister Gerhard Karner delivered the opening speech at the Wachau European Forum and underlined the importance of European security cooperation.

“We must be there for those who need our help and take a clear stand against mafia drug gangs,” Interior Minister Gerhard Karner said in his opening speech at the Krems university campus. True to the theme of the event, Karner underlined the importance of cohesion and cooperation at European level in order to master the current challenges.

Temporary protection

Karner sees the sustainable development of the European Union as a great strength of the EU. As an example, the self-proclaimed “regular of this big event” cited the implementation of the directive on the temporary protection of refugees, which was implemented for the first time by the EU-27 at the aftermath of the war in Ukraine. “We have sent a strong signal to the world that we are protecting people fleeing bombs,” welcomed the determination of his European counterparts.

Counter-strategy

At the same time, he warned that there were people “who exploit this solidarity for their dirty and inhuman business”. “As the European Union, we need to tighten the borders and make sure we don’t overload the aid system,” Karner said. He argued for a “counter-marketing strategy” to stop economic refugees making the dangerous journey to Europe in the first place.

In conclusion, the Minister of the Interior hoped that the “spirit” of “Safeguarding the future of Europe” would also give the European Union the strength “which allows us all to be powerful”.

History of the European Wachau Forum

The Europa-Forum Wachau was founded in 1995 on the occasion of Austria’s accession to the EU. Since then, the aim has been to promote the theme of Europe and to communicate it with passion to citizens.

Since 1995, in addition to a President of the European Parliament and a President of the Republic, 29 Prime Ministers and 39 Foreign and European Affairs Ministers, 5 Commissioners and more than 12,000 guests have already taken part in the Europa-Forum Wachau.

The event was extended from 2 to 3 days in 2019. The Europa Forum Wachau was to become an international summit for the future of Europe. To this end, citizens were also more directly involved in the political discourse and therefore the event had to be more interactive and more up-to-date.

In the future, citizens should help shape a common Europe together and for each other. New trade fairs, the stronger involvement of young people, digitalisation and the continuation of so-called megatrends should contribute to this.

Wachau European Forum

]]>
Elon Musk considers Tesla ads to counter media bias https://spectacles17e18e.org/elon-musk-considers-tesla-ads-to-counter-media-bias/ Wed, 22 Jun 2022 21:56:00 +0000 https://spectacles17e18e.org/elon-musk-considers-tesla-ads-to-counter-media-bias/ Elon Musk says he is considering Tesla ads, which go against the company’s current marketing policy, to counter what Musk perceives as media bias against Tesla. For years, Tesla CEO Elon Musk has said he despises advertising. He said Tesla doesn’t pay or offer discounts to celebrities to drive its cars and the automaker doesn’t […]]]>

Elon Musk says he is considering Tesla ads, which go against the company’s current marketing policy, to counter what Musk perceives as media bias against Tesla.

For years, Tesla CEO Elon Musk has said he despises advertising. He said Tesla doesn’t pay or offer discounts to celebrities to drive its cars and the automaker doesn’t pay to advertise – although we’ve seen exceptions before.

Instead, Musk says Tesla is using the money other automakers spend on advertising to improve their products:

Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great.

The CEO went so far as to claim that the mainstream media doesn’t like him or Tesla because they don’t buy advertising from them.

Now, in a new interview, Musk says Tesla could start advertising to counter this perceived media bias:

Maybe we should advertise because mainstream media won’t run negative automotive stories because automotive is one of the biggest if not the biggest advertisers in newspapers. Tesla is basically a free game. It’s safe to say that if they publish a negative article about General Motors next to a General Motors advertisement, General Motors marketing people will call them and ask: why did you do that? We will spend nothing for your publication next year.

Musk has suggested that Tesla could start advertising to avoid bias, but that’s not a priority right now since the automaker has high demand that far exceeds its production capacity.

Electrek’s Grasp

Musk is not wrong. I’m sure the lack of publicity is part of the problem with Tesla’s treatment in the media, but there are so many other factors at play.

Above all, Musk has developed a tendency to lump all negative coverage into one category: people who have ulterior motives about him or Tesla. This is a problem because there are real concerns about Tesla and its actions that deserve negative coverage. Let’s not forget that.

Now, to Musk’s point, there’s definitely unwarranted negative coverage of Tesla in the media, but I don’t think it’s all intentional. It’s largely incompetence.

If he wants better media coverage of Tesla, he should start by building a new PR team. I know Tesla was getting unfair coverage when it had a PR team, but the team was always understaffed. A strong PR team would help correct coverage and increase the level of accurate information reported about Tesla in the media. It will never be perfect, but it would certainly be better than now.

I certainly think this approach would help more than ad spend, which is problematic if your real goal is to reduce negative coverage. To fix this, you’ll need to spend specifically with posts that you think are unfairly covering you up because you’re not spending money with them. Do you really want to reward this kind of behavior?

FTC: We use revenue-generating automatic affiliate links. After.


Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.

]]>
Roger Edwards: Cafe slogans won’t work anymore https://spectacles17e18e.org/roger-edwards-cafe-slogans-wont-work-anymore/ Tue, 21 Jun 2022 07:00:16 +0000 https://spectacles17e18e.org/roger-edwards-cafe-slogans-wont-work-anymore/ “Stopping buying a coffee a week is all it takes to fund a protection policy.” Do you remember any marketing campaigns like that? We’ve used this approach in the protection industry for as long as I can remember. I wrote similar lines as a junior salesman and signed such slogans later as a marketing manager. […]]]>

“Stopping buying a coffee a week is all it takes to fund a protection policy.”

Do you remember any marketing campaigns like that? We’ve used this approach in the protection industry for as long as I can remember.

I wrote similar lines as a junior salesman and signed such slogans later as a marketing manager.

You can see the same approach in financial services, including the recent and more controversial message that millennials should give up their desire for avocado toast every morning if they want to set foot on the property ladder. .

But things are different now. People are having to ditch coffee, avocados and many other staples as the cost of living crisis slashes household incomes.

Cost of living crisis

Every Saturday morning I teach an early morning fitness class and then I go to Fisherrow Harbour, just outside Edinburgh, for a coffee and a walk. It’s a beautiful place and a good time to reflect on the past week.

This week the lady behind the counter asked for 15 pence more for my large black Americano than I expected. Last week coffee was £2.80 and now it’s £2.95. Earlier this year the same coffee was even cheaper at £2.45.

It was my moment to realize the reality of the cost of living crisis we are facing. Stagnant income eroded by massive increases in fuel and grocery bills. Petrol prices approaching or exceeding £2 per litre. In the worst case, people have to choose between heating their homes or feeding their families.

We will no longer cut corners on a few coffees to finance a protection policy. They will scale back a lot more just to stay afloat.

And those with protection policies might wonder whether to keep them in place or whether to stop paying premiums and use the money to pay exorbitant fuel bills.

Protection Advisors will have conversations with their clients about the dilemma they face.

If the policy lapses, you will lose coverage which you may not be able to recover due to changes in your condition.

Or that buying coverage in the future, once the crisis has passed, could be much more expensive because they will be older.

What will protection product providers do in the face of the potential wave of lapses heading their way? Most already have processes in place to reduce the number of lapses.

Work with advisors to explain to people the consequences of stopping premium payments.

But in times of low inflation and falling fuel prices, some failures were genuinely the result of people forgetting what the hedge was for.

Or a change of address or bank resulting in an accidental cancellation of a direct debit. A few conversations usually prevented forfeiture or allowed quick reinstatement.

But what if people just can’t afford to keep paying for their coverage, even though they fully understand the consequences?

Some policies, especially income protection, offer premium vacation options, but will they be enough? And does the coverage continue during such a break?

The industry needs creative product development and actuarial thinking to solve this problem and we need it fast.

Protection insurance coverage

The Covid-19 pandemic has certainly shown that the protection industry can act quickly if it too needs to. The duration of pre-pandemic product development projects of more than 18 months quickly gave way to the rapid deployment of new processes and underwriting issues.

Vendors won’t want to lose in-force book revenue at a time when the same cost-of-living pressures will affect new business signings. But how generous can they be in terms of premium holidays and allow coverage to stay in place without premiums funding it?

It all sounds like a puzzle.

I’m surprised we haven’t heard more about potential protection issues given that the cost of living crisis has been brewing for six months.

There’s no doubt that the actuaries and product proponents are meeting to talk about it as I write, and are probably drinking copious amounts of coffee as well. I can’t wait to see what solutions they will come up with.

Roger Edwards is Managing Director of Roger Edwards Marketing Ltd and Marketing Director of Protection Review

]]>
Rapid7 research reveals which data ransomware groups research and use to take advantage https://spectacles17e18e.org/rapid7-research-reveals-which-data-ransomware-groups-research-and-use-to-take-advantage/ Sun, 19 Jun 2022 10:02:07 +0000 https://spectacles17e18e.org/rapid7-research-reveals-which-data-ransomware-groups-research-and-use-to-take-advantage/ When it comes to ransomware attacks, some data is more valuable to ransomware groups than others. A new study from Rapid7, Pain Points: Ransomware Data Disclosure Trends, provides insight into what data ransomware groups value and how they use data to exert pressure. image credit: Rapid7 Double extortion attacks have increased in recent years. Traditional […]]]>

When it comes to ransomware attacks, some data is more valuable to ransomware groups than others. A new study from Rapid7, Pain Points: Ransomware Data Disclosure Trends, provides insight into what data ransomware groups value and how they use data to exert pressure.

image credit: Rapid7

Double extortion attacks have increased in recent years. Traditional ransomware attacks encrypt data on attacked systems to extort money from businesses and individuals. The increase in countermeasures, including the use of backups, has reduced the effectiveness of traditional ransomware attacks.

If data backups are available, companies could use them to restore data without having to pay a ransom. Without additional leverage, ransomware groups would find themselves empty-handed after the attack.

Double extortion attacks combine the encryption step with another step, which occurs before the data is encrypted. Groups analyze files and documents on the attacked network to steal data. Data is still held hostage, as it is encrypted in the second stage, but stolen data can be used as leverage in ransomware negotiations. Ransomware groups can threaten to leak the data to the public or sell it to interested parties. If the negotiations fail, the data can be sold on the dark web.

Ransomware studies are frequently published. We’ve covered two here on Ghacks in the last two months alone. The first confirms that ransomware attacks and ransom payments are increasing. The second, that the ransom payment is marginal compared to the overall costs of ransomware attacks.

Disclosure of ransomware data

Rapid7 analyzed 161 data disclosures between April 2020 and February 2022. Many ransomware attacks occur over the course of days, weeks, or even months. The time frame gives attackers time to collect and exfiltrate data from compromised networks before performing encryption tasks.

Some data is more valuable to ransomware groups than others. Data that can be leveraged, such as patient records, financial documents, or intellectual property files, is on average more valuable than other types of data that attackers can uncover in attacks.

The extracted data is used in various ways by ransomware groups. Besides the obvious uses for gaining even deeper access to the organization’s network, the exfiltrated data can also be leveraged, or sold on dark web marketplaces if ransomware negotiations fail.

The extra time attackers spend on a network gives organizations the ability to detect the compromise before the data is fully encrypted.

Ransomware data disclosures occur in two stages:

  • Step 1: A sample of the stolen data is presented to the organization; this is done to enhance credibility and as leverage, as further data disclosures may prove detrimental to the organization. The data is only provided to the organization as a rule, but may also be published publicly on the Internet.
  • Step 2: The data is sold or published, if negotiations with the victim were unsuccessful.

Rapid7 notes in the analysis that the data disclosures are indicators of general ransomware trends. Company researchers were able to determine the following based on the analysis of the 161 data disclosures:

  • The most common types of data attackers disclosed
  • How data disclosures differ between industries and threat actor groups.
  • Current ransomware market share among threat actors.

Datasets in Ransomware Data Disclosures

Not all data is equally important to organizations, and data disclosure can vary widely across industries. Customer and patient data in financial services attacks, financial and accounting information in healthcare and pharmaceutical attacks, and personal and HR information of employees in financial services were the most considered.

Notably, intellectual property data was used in 43% of pharmaceutical disclosures. Across all industries, financial and accounting information was used the most, followed by customer and patient data, and employee PII and HR data.

Customer data disclosures have dominated the financial services industry, tracking employee PII and HR data, and internal financial and accounting records. The focus on customer data suggests that customer data is often more valuable to ransomware groups than other types of data. Rapid7 suggests that the threat of customer data disclosure is often powerful, as it could affect the public perception of the organization.

Internal financial and accounting records were disclosed most often in the healthcare and pharmaceutical sectors, not the financial sector. Customer and patient data was disclosed in more than 50% of cases, but not as much as in financial services.

The high frequency with which customer and patient data appears in these disclosures suggests that attackers are aiming to exert greater pressure on victims with: a) the more serious legal and regulatory consequences of patient data breaches for hospitals and other healthcare providers and; b) the greater utility of more detailed and granular patient datasets to criminals for identity theft and other forms of fraud.

Disclosures from the pharmaceutical sector had a high frequency of IP records. Pharmaceutical companies “are highly dependent on large investments in intellectual property”, which makes this leaked data valuable to threat actors. Intellectual property disclosures were only included in 12% of disclosures across all samples.

Trends in threat actor groups

ransomware groups
image credit: Rapid7

Threat actor groups use different strategies when it comes to double extortion attacks. Some of the differences can be explained by the data the attackers discovered during the attacks. If a certain type of data is not found or cannot be exfiltrated, other data may have been used as leverage instead.

The four main groups in the analysis used different types of data in the disclosures. Financial and account data was 100% disclosed by the Darkside group, but only 30% of the time by CI0p. Similarly, Darkside disclosed sales and marketing, employee Pii and HR data 67% of the time, while the other groups disclosed only 27% or 30% of the time.

Rapid7 recommendations and suggestions

More and more organizations are using backups to thwart traditional ransomware attacks. Saves help, but they aren’t 100% effective on their own when it comes to double extortion attacks. To counter double-distortion attacks, Rapdi7 suggests that organizations use file encryption, segment corporate networks, and render “all files unreadable to unauthorized eyes.”

The report can help organizations determine high-priority assets to better protect against potential ransomware attacks.

Organizations, finally, can also use the findings of the report in preparations to “anticipate the types of
files are most likely to appear”.

Now You: How do you protect your systems against ransomware attacks? (via Rapdi7)

Summary

Rapid7 research reveals which data ransomware groups research and use to take advantage

Article name

Rapid7 research reveals which data ransomware groups research and use to take advantage

The description

A new study from Rapid7 provides insight into what data ransomware groups value and how they use data to exert pressure.

Author

Martin Brinkman

Editor

Ghacks Technology News

Logo

Advertising

]]>
Culver’s ‘Curd to Counter’ campaign captures and captivates | https://spectacles17e18e.org/culvers-curd-to-counter-campaign-captures-and-captivates/ Thu, 16 Jun 2022 06:00:00 +0000 https://spectacles17e18e.org/culvers-curd-to-counter-campaign-captures-and-captivates/ Lisa Ramatowski Every crispy, melty cheese curd that crosses a Culver’s counter comes from a specific — and special — place. The process begins in the hills of west-central Wisconsin with daily pickups of fresh milk from family farms, delivered to cheese makers at LaGrander’s Hillside Dairy. A Dairy Farmers of Wisconsin partnership with Culver’s […]]]>

Lisa Ramatowski

Every crispy, melty cheese curd that crosses a Culver’s counter comes from a specific — and special — place. The process begins in the hills of west-central Wisconsin with daily pickups of fresh milk from family farms, delivered to cheese makers at LaGrander’s Hillside Dairy.

A Dairy Farmers of Wisconsin partnership with Culver’s this month will showcase dairy as an integral part of the restaurant chain’s menu, telling the sourcing story behind popular items. The campaign collaboration will include farmer profiles on Culvers.com as well as live social media ads and contextual activations in various locations. It’s a great example of how dairy and foodservice partnerships go beyond Proudly Wisconsin® badges. By supporting innovative marketing efforts, trust is built with consumers – and Wisconsin cheese usage increases.

“For Culver’s, we are grateful that Dairy Farmers of Wisconsin helps us both on the marketing side – featuring Proudly Wisconsin® Cheese and Proudly Wisconsin® Dairy on our menu – as well as on the farm side – highlighting how we work with dairy farmers, their farms and their quality milk,” said Alison Demmer, public relations manager at Culver’s.“We are thrilled with our partnership and look forward to working together to continue telling great agricultural stories.

People also read…

Partnerships involving Dairy Farmers of Wisconsin campaigns such as National Cheese Curd Day and National Milk Month are key to building excitement beyond the window display. Culver’s upcoming partnership uses storytelling strategies to differentiate its restaurant menu and add value to its customers.

Restaurant chefs know that their customers care about where their food comes from. Culver’s spotlights the hard-working producers whose dedication behind the scenes delivers on Wisconsin Cheese’s promise of quality. Their healthy products enhance the key ingredients of the growing restaurant chain. Culver’s currently has more than 850 restaurants in 25 states. They serve nearly 12 million pounds of fried Wisconsin curd each year across the country.

The “Curd to Counter” story is also aligned with ongoing efforts. Through its “Thank You Farmers” project, Culver’s incorporates the appreciation of Wisconsin dairy farmers into its brand. Fundraising efforts for the national organization FFA and free custard at the FFA convention, four blue barns painted with messages of gratitude and #FarmingFridays social media takeovers are some examples of current investments and sponsorships of Culver as part of the Thank You Farmers project.

The signature story “Curd to Counter” will spotlight third and fourth generation dairy farmers Tammy and Kyle who live outside of Chippewa Falls, Wisconsin with their four children and a combined herd of dairy cows.

The milk collection takes place at 7 am before the children leave for school. Even the family dogs recognize LaGrander’s hitch – they often get a treat when the milk truck arrives. Tracing the chain of family businesses back to dairy farmers like Tammy and Kyle highlights the personal connections behind a great product. The incorporation of the Proudly Wisconsin® Cheese badge and Wisconsin Cheese message emphasizes quality.

When foodservice operators use Wisconsin as an adjective to describe their cheese on menus, it communicates craftsmanship as well as great flavor. Ninety percent of consumers say cheese quality affects taste, and about 90 percent of consumers say cheese quality affects their impression of a restaurant. Being able to talk about the origins of products in addition to having this recognition of quality ingredients creates a halo effect around consumers’ perception of a brand. This, in turn, helps sell more cheese.

Like the “farm-to-table” movement that emphasizes fresh local produce to create affinity between producers, restaurateurs and diners, the campaign will mobilize Culver consumers to consider the commitment demonstrated brand to the farming community. He also educates customers on the curd-making process so they understand that their favorite fried nuggets are formed using the finest quality, simple ingredients and traditional Wisconsin processes. It creates a personal connection that goes beyond food. Following the curd from the counter to the herd links a tasty treat to the livelihoods and heritage of farmers.

It’s essential to work with partners like Culver’s, who recognize that dairy farmers’ stories are worth telling. The restaurant industry uses about 60% of all the cheese produced in Wisconsin. Wisconsin dairy farmers look forward to the launch of National Dairy Month “Curds to the Counter” and the opportunity to bring greater visibility to the workers who make Wisconsin the cheese state.

Lisa Ramatowski is Director of Channel Marketing at Dairy Farmers of Wisconsin. E-mail hello@WisconsinDairy.org to contact her.

]]>
Global Military Armored Vehicles and Anti-IED Vehicles Market Analysis 2022 to 2028 by Major Key Players like Rheinmetall AG, Navistar Defense, General Dynamics, Nexter Group, BAE Systems, etc. https://spectacles17e18e.org/global-military-armored-vehicles-and-anti-ied-vehicles-market-analysis-2022-to-2028-by-major-key-players-like-rheinmetall-ag-navistar-defense-general-dynamics-nexter-group-bae-systems-etc/ Tue, 14 Jun 2022 13:02:50 +0000 https://spectacles17e18e.org/global-military-armored-vehicles-and-anti-ied-vehicles-market-analysis-2022-to-2028-by-major-key-players-like-rheinmetall-ag-navistar-defense-general-dynamics-nexter-group-bae-systems-etc/ market-for-armoured-vehicles-and-military-counter-attack-vehicles Military Armored Vehicles and Anti-IED Vehicles Market Report Coverage: Key Growth Drivers and Challenges, Regional Segmentation and Outlook, Key Industry Trends and Opportunities, Competitive Analysis, COVID-19[feminine] Impact analysis and projected recovery, and market sizing and forecasting. Latest research launched on Global Military Armored Vehicles and Anti-IED Vehicles Market, it provides a detailed analysis […]]]>

market-for-armoured-vehicles-and-military-counter-attack-vehicles

Military Armored Vehicles and Anti-IED Vehicles Market Report Coverage: Key Growth Drivers and Challenges, Regional Segmentation and Outlook, Key Industry Trends and Opportunities, Competitive Analysis, COVID-19[feminine] Impact analysis and projected recovery, and market sizing and forecasting.

Latest research launched on Global Military Armored Vehicles and Anti-IED Vehicles Market, it provides a detailed analysis with presentable graphs, charts and tables. This report covers an in-depth study of the Military Armored Vehicles and Anti-IED Vehicles market size, growth and share, trends, consumption, segments, application and forecast 2028. With qualitative and quantitative analysis, we help you with an in-depth and comprehensive research on the global Military Armored Vehicles and Anti-IED Vehicles market. This report has been prepared by experienced and knowledgeable market analysts and researchers. Each section of the research study is specially prepared to explore key aspects of the global Military Armored Vehicles and Anti-IED Vehicles Market. Buyers of the report will have access to accurate information PESTLE, SWOT and other types of analysis on the global military armored vehicles and anti-IED vehicles market. In addition, it offers very precise estimates on the CAGR, market share and market size of key regions and countries.

Major Key Players profiled in the report include: Rheinmetall AG, Navistar Defense, General Dynamics, Nexter Group, BAE Systems, China North Industries, Denel SOC, Hyundai, Krauss-Maffei Wegmann GmbH, Finmeccanica SpA, Otokar, Oshkosh Defense, Panhard, Renault Trucks and more…

Download a free sample PDF including COVID-19[FEMININE Analyse d’impact, table des matières complète, tableaux et [email protected]
https://www.marketinforeports.com/Market-Reports/Request-Sample/493464

Don’t miss the business opportunities in the Military Armored Vehicles and Anti-IED Vehicles Market. Talk to our analyst and get key industry insights that will help your business grow when you create sample PDF reports.

Segmental analysis:
The report has categorized the global Military Armored Vehicles and Anti-IED Vehicles market into segments comprising product type and application. Each segment is assessed based on its share and growth rate. Additionally, analysts have studied potential regions that could prove rewarding for manufacturers of military armored vehicles and anti-IED vehicles in the coming years. The regional analysis includes reliable predictions about value and volume, helping market players to gain in-depth insights into the overall Military Armored Vehicles and Anti-IED Vehicles industry.

Market Product Type Segmentation:
infantry fighting vehicle
armored personnel carrier
main battle tank
Self-propelled howitzer

Market by Application Segmentation:
National Defense
homeland security

Share your budget and get an exclusive discount @
https://www.marketinforeports.com/Market-Reports/Request_discount/493464

The report authors have analyzed the developing and developed regions considered for research and analysis of the Global Military Armored Vehicles and Anti-IED Vehicles Market. The regional analysis section of the report provides in-depth research study on different regional and country-level Military Armored Vehicles and Anti-IED Vehicles industries to help players plan effective expansion strategies.

Regions Covered in Global Military Armored Vehicles and Anti-IED Vehicles Market:
The Middle East and Africa (GCC countries and Egypt)
North America (United States, Mexico and Canada)
South America (Brazil, etc)
Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
Asia Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia and Australia)

Years Considered to Estimate Market Size:
Historical year: 2015-2019
Year of reference : 2019
Estimated year: 2022
Forecast year: 2022-2028

Detailed TOC of Military Armored Vehicles and Anti-IED Vehicles Market Report 2022-2028:
Chapter 1: Market Overview of Military Armored Vehicles and Anti-IED Vehicles
Chapter 2: Economic impact on the industry
chapter 3: Market Competition by Manufacturers
Chapter 4: Production, revenue (value) by region
Chapter 5: Supply (Production), Consumption, Export, Import by Regions
Chapter 6: Production, revenue (value), price trend by type
Chapter 7: Market analysis by application
Chapter 8: Analysis of manufacturing costs
Chapter 9: Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10: Marketing Strategy Analysis, Distributors/Traders
Chapter 11: Analysis of market effect factors
Chapter 12: Military Armored Vehicles and Anti-IED Vehicles Market Forecast
Continued……

To learn more about the report, visit @ https://www.marketinforeports.com/Market-Reports/493464/military-armored-vehicles-and-counter-ied-vehicles-market

What market dynamics does this report cover?
The report shares key information on:

  • Current market size
  • Market forecasts
  • Market opportunities
  • Main Drivers and Constraints
  • Regulatory scenario
  • Industry trend
  • New product approvals/launch
  • Promotion and marketing initiatives
  • Price analysis
  • Competitive landscape

It helps companies make strategic decisions.

Does this report offer customization?
Personalization helps organizations better understand specific market segments and areas of interest. Therefore, Market Information Reports provides customized reporting information based on business needs for mission-critical calls.

Get Customization [email protected]:
https://www.marketinforeports.com/Market-Reports/Request-Customization/493464/military-armored-vehicles-and-counter-ied-vehicles-market

Why Choose Market Intelligence Reports? :
Market Info Reports Research provides strategic market research reports, industry analysis, statistical surveys and forecast data on products and services, markets and companies. Our clientele includes a mix of global business leaders, government organizations, SMEs, individuals and start-ups, leading management consultancies, universities, and more. Our library of over 600,000 reports targets high-growth emerging markets in the United States, Europe Middle East, Africa, Asia-Pacific covering sectors like Computers, telecommunications, chemicals, semiconductors, healthcare, pharmaceuticals, energy and electricity, manufacturing, automotive and transport, food and beverages, etc.. This vast collection of insightful reports helps clients stay ahead of time and the competition. We assist in business decision making on aspects such as market entry strategies, market size, market share analysis, sales and revenue, technology trends, competitive analysis, product portfolio and application analysis, etc.

Contact us:
Market Information Reports
17224 Rue S. Figueroa,
Gardena, California (CA) 90248, United States
Call: +1 915 229 3004 (WE)
+44 7452 242832 (UK)
Website: www.marketinforeports.com




]]>