Comprehensive Nutrition Products Market Size


The global complete nutrition products market is expected to grow at a CAGR of over 6% during the forecast period and reach a market value of over $ 6.5 billion by 2028.

NEW YORK, September 28, 2021 (GLOBE NEWSWIRE) – Acumen Research and Consulting, a global market research provider, in a recently released report titled “Comprehensive Nutrition Products Market – Global Industry Analysis, Market Size, Opportunities and Forecast, 2021-2028 ”.

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Comprehensive Nutrition Products Market

Analysis period

2017 – 2028

Year of reference


Forecast data

2021 – 2028

Covered segments

By product, by distribution channel and by geography

Regional scope

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa

Key companies profiled

Soylent, SlimFast, RSP Nutrition, MuscleBlaze, YFood Labs GmbH, Huel Inc., IdealShape, LadyBoss, Numix, Jimmy Joy, among others

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Market trends, drivers, restraints, competitive analysis, player profiling, regulatory analysis

Scope of customization

10 hours of free customization and expert consultation

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The key factors in the growth of the complete nutrition products market are the increasing popularity of nutrition products and the growing awareness of the population about their benefits. Customers are more inclined to favor products such as food products containing natural and organic ingredients, clean label products, etc. In addition, consumers also prefer nutritional supplements as a substitute for natural food products.

Modernization and industrialization are some of the major factors that have caused sedentary lifestyle and unhealthy eating habits among the population. This has increased the number of people suffering from chronic diseases and obesity. Thus, people are turning to a healthy lifestyle and good physical shape. This has increased the demand for complete nutrition products.

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This has increased the need for market players to improve their product portfolio to match changing consumer preferences. This increases the competition among industry players on the global platform and also opens up various potential opportunities for the complete nutrition products market.

Another factor influencing the growth of the market is the growing popularity of the e-commerce industry. The increase in the use of smartphones and the increasing penetration of the Internet have increased the visibility of nutritional products among consumers. This fueled the growth of the market during the forecast period. There has been a rapid growth rate of over 50% of online shopping among customers, thus providing potential opportunities for the comprehensive nutrition products market.

Nutritional Powder Products Have Increased Demand Among Consumers

In terms of product type, the powder segment held the majority of the market share. In 2020, more than 50% of the market share was held by the powder segment. This trend is expected to continue over the forecast period. The factors contributing to the growth of the segment are the increasing demand for natural and organic food products and the growing awareness of the population for a healthy lifestyle. Compared to other product forms, powdered nutritional products are more economical, resulting in increased demand from customers.

In addition, RTD shakes are increasingly in demand among the younger generation. Thus anticipating that the segment will register a rapid CAGR of over 6.5% during the forecast period. The growing popularity of both convenient and cost-effective nutrition products has fueled the growth of the comprehensive nutrition products market.

The bars segment also recorded a CAGR of over 6% from 2021 to 2028. Nutrition bars are considered a convenient on-the-go snack that helps boost energy. Most bars are sugar free and contain fiber and carbohydrates. Using natural and organic ingredients, the nutritional bars aid in weight loss and provide instant energy.

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In terms of distribution channel, supermarkets and hypermarkets have dominated the market for complete nutrition products.

In 2020, supermarkets and hypermarkets recorded a market value of over 40%. Growing independent retail stores such as Costco, The Vitamin Shoppe, Walmart, GNC Holdings, LLC have attracted many consumers and increased the visibility of nutrition products leading to the growth of the segment. The wide availability of product brands and consumers’ inclination to shop in-store are the factors that are supporting the growth of the market.

A promising growth rate is expected to be observed by the online distribution channel. A CAGR of over 6.5% is expected to be recorded between 2021 and 2028. The increased comfort level has increased the demand for online shopping for complete nutritional products. This has forced market players to market their presence on online e-commerce platforms. This increased the growth of the segment during the forecast period.

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Protein Supplements Market

Vegan Supplements Market

North America to occupy a dominant position in the market for complete nutrition products

In 2020, North America held the majority of the market share of over 42%. This regional growth is due to factors such as the increase in health issues such as diabetes and obesity, especially among the younger generations, and the increase in sedentary lifestyle has propelled the growth of the product market. of complete nutrition. There is an increase in cases of cardiovascular disorders, obesity and cancer recorded in the United States. Thus, this has increased the demand for the products in the country.

A rapid growth rate is expected in the Asia-Pacific region. A CAGR of over 7% is projected from 2021 to 2028. Emerging economies such as India and China as well as developed countries such as Japan, Australia and Taiwan have an increase for nutrition products opening as well. opportunities for the market. Market players have identified these potential markets and are investing heavily in these countries thus fueling market growth.

Key participants

Leading industry players in the global comprehensive nutrition products market include Soylent, SlimFast, RSP Nutrition, MuscleBlaze, YFood Labs GmbH, Huel Inc., IdealShape, LadyBoss, Numix, Jimmy Joy, among others.



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About Acumen:

Acumen Research and Consulting is a global provider of business intelligence and advisory services to the information technology, investment, telecommunications, manufacturing and consumer technology markets. ARC helps investor communities, IT professionals and business leaders to make factual decisions about technology purchases and develop growth strategies to compete in the market. With a team of over 100 analysts and a collective experience of over 200 years in the industry, Acumen Research and Consulting makes sure to provide a combination of industry knowledge and expertise on a global and national level.

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