Differin® Partners with Expert Digital Voices to Start the Acne Conversation as Part of its Fifth Annual Retinoid Education Week
The leading acne brand partners with the Fat Mascara podcast, renowned dermatologists and influencers to continue its mission to educate the 50 million Americans who suffer from acne about retinoids
FORT WORTH, TX, March 7, 2022 /PRNewswire/ — In honor of the fifth edition Retinoid Education Week, different in®, a leading consumer acne brand from Galderma Laboratories, LP and maker of Differin Gel, the first over-the-counter acne retinoid, FDA-cleared and developed by dermatologists, is launching a digital and audio marketing campaign that will culminate in a strategic partnership with Acast Creative and leading podcast Fat Mascara. Officially since yesterday, Sunday March 6, the initiative continues the brand’s commitment to addressing the complexities of treating acne and how retinoids can help achieve long-term results. The omnichannel approach will include a virtual consumer event as well as robust social, digital, influencer and in-store activations, as well as a special episode of Fat Mascara.
Differin Gel’s 2016 move from prescription to over-the-counter has been widely recognized as a game changer in the beauty industry in the acne category. Its powerful ingredient, adapalene 0.1%, is an anti-acne retinoid that treats acne differently by helping clear and prevent future breakouts. To further amplify education around retinoids, Differin enlists Fat Mascara to host the first “Retinoid Roundtable” virtual panel event on tuesday march 8. Founders of Fat Mascara and veterans of beauty writing, Jennifer GoldsteinSullivan and Jessica Morning, will offer consumers a unique opportunity to learn more about the anti-acne power of retinoids alongside board-certified dermatologist Dr. Camille Howard-Verovic and real Differin Gel users. You can learn more and register to attend at RetinoidRoundtable.com.
“As a leader in the treatment of adult acne, Differin has helped millions of consumers see real results with Differin Gel, but we know that of the 50 million Americans with acne, many are still looking for clear skin solutions,” says Lisa Morris, the new vice president and general manager of the US consumer business at Galderma. “I am thrilled to join Galderma and witness Differin’s unwavering commitment to educating and helping consumers achieve clear skin, especially through the Retinoid Education Week efforts. , which harnesses the influential voices of the medical, beauty and acne experts our consumers turn to in their digital feeds every day.”
To further expand the reach of Retinoid Education Week, Differin is in its fourth year of partnering with Walgreens to raise awareness about the power of retinoids and how they, combined with a skincare routine. consistent skin, offer a different way to treat acne. Throughout the week, Walgreens and its team of in-store Beauty Advisors will encourage consumers to learn more about retinoids through educational digital content, in-store touchpoints and sales promotions.
“Retinoid Education Week offers our Beauty Consultants a unique opportunity to educate consumers on the best way to treat their acne and achieve clear skin,” says Lauren Brindley, vice president of the beauty and personal care group at Walgreens. “At Walgreens, we are committed to providing our customers with access to the most innovative and effective beauty and skincare brands, and now more than ever, they want to understand the products they use. We are excited to continue our successful relationship with Differin while celebrating Retinoid Education Week.”
Unlike other over-the-counter acne treatments, topical retinoids, including Differin Gel, are applied all over the face and work to clear up existing acne breakouts and prevent new ones from forming. acne by regulating skin cell turnover to prevent pores from getting clogged, which ultimately will restore the skin. tone and texture. While some users see a difference in their skin after just two weeks, Differin Gel must be used consistently for 90 days to see significant results that only improve with continued use. In a clinical study, Differin Gel provided up to 87% reduction in acne lesions after 12 weeks, which will continue to improve with further use.1
“Dermatologists have trusted and recommended retinoids to treat acne for over 20 years,” says Dr. Camille Howard-Verovic, Differin Consultant Dermatologist and board-certified dermatologist. “Over-the-counter retinoids like Differin Gel provide accessible and effective treatments for acne sufferers. However, continued education is still important for optimal results, as we often see a lack of retinoid compliance. Consistency and Patience is key when it comes to incorporating a retinoid into skincare routines.”
Differin’s comprehensive product portfolio provides solutions to address the entire acne lifecycle and can help target specific issues, such as treating mild to moderate acne, reducing pores, improving radiance, smoothing texture and even improving overall skin clarity. In addition to bringing clinically proven products to market, Differin also offers consumers Clarity Collections – skin care routines recommended by dermatologists – and the Clear 90 App, a one-of-a-kind app where users can track their 90-day skincare journey with image uploads and daily reminders, plus helpful tips, tricks and benefits along the way.
For all Retinoid Education Week content and access to top dermatologists for expert retinoid advice, tune in daily to @DifferinUS on Instagram, Facebook and Twitter for a chance to be rewarded with product giveaways. Additional branded content can also be found on the dedicated campaign page at https://differin.com/learn/retinoid.
different in®, part of the Galderma portfolio, was the first brand to receive FDA approval to make the power of prescription acne-fighting retinoids available over-the-counter, marking the newest ingredient in the acne category. over the counter for over 30 years. Committed to providing effective acne solutions, the Differin line also includes cleansers, treatments and moisturizers to support overall skin clarity. For more information, visit www.differin.com.
Galderma is the world’s largest independent dermatology company, present in approximately 100 countries. Since our inception in 1981, we have been driven by total dedication to dermatology. We offer an innovative, science-based portfolio of brands and sophisticated services in aesthetics, consumer care and prescription medicine. Focused on the needs of consumers and patients, we work in partnership with healthcare professionals to ensure superior results. Because we understand that the skin we stand in shapes our life stories, we advance dermatology for every skin story. For more information: www.galderma.com/us.
About Oily Mascara
Hosted by award-winning journalists Jessica Morning and Jennifer Sullivan, Fat Mascara leads the global beauty conversation with candor, humor and unparalleled access to the celebrities, experts and industry insiders who keep the beauty world spinning. As part of the Acast Creator Network, the pioneering beauty podcast reaches a global audience of beauty obsessives with new episodes every Wednesday and Friday. For more information: www.fatmascara.com.
Acast Creative is Acast’s in-house studio that partners with over 40,000 shows across Acast’s global creator network, and beyond, to tell brilliant brand stories. For more information: www.acast.com.
1Clinical data from Galderma Laboratories, LP
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SOURCE Different; Galderma Laboratories