Female tech should be female-oriented – The Bull & Bear

The highlight of every romantic comedy, the basis of every joke so lovingly released by moms in Facebook groups, a woman’s lingering questioning is always: “I just feel like you don’t listen to me enough.” And we’re right, sure, but ridiculed by thinking that our calls to want to be heard are just typical of a whiny woman. In any innovation, the progress of women seems to lag behind men: in medical research especially, women have been unable to test the drugs due to supposed complications with the female body that would hamper results. Innovation was created for men, and because women couldn’t fit into that mold, we can’t settle for the benefits of modern medical technology.

Indeed, the rise of fem-tech startups may indicate a desire to create the most eye-catching and newsworthy commodification rather than a technology that can truly benefit women, especially those who are marginalized in society. due to insufficient health care.

Another trope that we like to make fun of is the PMS woman. The one with the pints of ice cream spread out on the counter, the pajamas, the tears of stained mascara and so much bottle rage. For an emotional woman, “it’s always that time of the month.” Yet, distracted by all of these bloated generalizations, the reality is that menstruation is much more orderly than many realize. To be in a time when an application can predict a period, until the first and the last day, is extremely revealing. Feminine technology, abbreviated femtech, refers to software and general technology intended to meet feminine hygiene and biological needs. Seeing where this technology can take us is especially exciting, given the trend that women are never listened to. The good part is that we may not need to be listened to at all: if women are the backbone of this growing industry – which has the potential to tap into the 500 billion dollars per year in women’s medical expenses –– there is no need for pressure to fit into some kind of mold. Turning away from a history of male bias in medical trials, we can see that a clear demand is being met for the first time. Period and ovulation trackers and predictors dramatically change the way of life, allowing for life-changing differences, whether it’s booking an enjoyable vacation or welcoming the birth of a long-awaited child afterwards. years of inability to conceive.

The rise of femtech is an indication of the growth of women in entrepreneurship and technology, as well as a reflection of the progress made in educating young girls about their own well-being. Women of childbearing age today probably grew up in an era when the ability to research symptoms or questions focused on women’s health was indeed a possibility. Coming from this context, from this infinitesimal point where we let a drop of the internet puncture the wellness space, we are witnessing an explosion of resources, guides, trackers and even general monitors for women’s health.

While women are the backbone of this growing industry –– which has the potential to tap into the 500 billion dollars per year in women’s medical expenses –– there is no need for pressure to fit into some kind of mold.

While we’re finally heard, the question is why do we only get flashy stuff (yes, there’s no better word than ‘stuff’ here) like than CBD infused tampons and rose quartz vagina eggs? Is there really a demand for these products, or are they just a shiny gimmick to distract our attention from the medical stigma against women?

Analogous to the boom in makeup marketing, for example, where a demand for new trends is created by male dominated beauty conglomerates instead of being meet, the femtech space is vulnerable to male influence –– and in more alarming terms –– unavoidable. Femtech startups are new, exciting and indeed very “girlboss”, as stated in the $ 1.3 billion investments in the sector last year alone. The figure is expected to be bigger, and not just because of the potential returns that a space for fun women’s clothing can offer, but because these advancements in fem technology are analogous to advancements in women’s health. Of all the funding for R&D in health products and services around the world, women’s health represents only a minority of 4%. It’s not hard to see why –– women are noticeably under-represented in the investor space due to clear systemic barriers to entry. What if you were a woman of color? It is almost impossible. Venture capital firms are still a club of boys, who tend to favor leadership that reflects them, intentional or not. The call for funding a high-tech solution to cervical cancer is not a call or a priority. Often times we see that most of the funding for femtech startups comes from all-female or female-dominated companies which gives power on the one hand but indicates the fact that no everyone listen. Now, as some research places the femtech market at $ 9.4 billion by 2024, seeing those who are driven by profit – not massive leaps in women’s health and well-being – will leave a trail of too many deaf products that have never been in demand. at the beginning.

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