Google Tensor took market share from AP chipsets in 2021
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Huawei still had Kirin chipsets in inventory
In the low-midrange category, MediaTek and its Dimensity chipsets led last year with Qualcomm second, Samsung third, Huawei fourth and Unisoc fifth. For low-end handsets priced at $99 and under, MediaTek held the vast majority of the market with Qualcomm second, Samsung third, and Unisoc fourth.
Counterpoint says that to alleviate chip shortages in the future, Qualcomm could rely on the dual source of TSMC and Samsung. Regarding its designs, the research firm claims that “Qualcomm is generations ahead of its competition when it comes to high-end experiences in a chipset, whether it’s compute (CPU, DSP, GPU), AI (NPU), connectivity (4G, 5G sub-6GHz, 5G mmWave, Wi-Fi6/6E), security or gaming capabilities.”
As expected, MediaTek dominated the low end of the smartphone market
MediaTek is taking on Qualcomm and Samsung’s flagship business with the Dimensity 9000. Most of the smartphone makers in China such as OPPO, vivo, Xiaomi and HONOR will launch phones powered by the Dimensity 9000 this year. And Counterpoint says MediaTek could end up supplying chips to 10% of the high-end Android market this year.
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Samsung Mobile transferred design and manufacturing duties for many of its high-end handsets, including the A-, F-, and M-series models. These third-party design companies primarily used AP chips designed by Qualcomm, MediaTek, or Unisoc instead of using Samsung’s own Exynos chipsets.