Market share of smartphones transformed after the departure of LG: The DONG-A ILBO
Since LG Electronics left the smartphone market, LG’s market share was found to be replaced by Samsung Electronics in South Korea and various Chinese companies including Xiaomi in Latin America. Motorola was in third place in the North American market.
In April, LG Electronics announced its withdrawal from the smartphone market and withdrew from the market completely by the end of July 2021. Market experts analyze that the Android block has won the competition on the market share of around 5-10% which was once occupied. by LG in South Korea, North America and Latin America, using the same operating system (OS).
Counterpoint Research, a market research firm, on Tuesday released data revealing South Korea’s third-quarter smartphone market share, with Samsung Electronics (85%) leading, Apple (12%) lagging behind , followed by LG (2%). Samsung’s market share increased significantly from its first quarter profit (72%), mainly due to the absorption of a lion’s share of LG’s share in the first quarter (14%).
Samsung and Apple have launched an aggressive promotional campaign targeting LG smartphone users by offering a trade-in program. Industry analysts say that the same operating system and the Samsung Galaxy Fold that were rolled out in concert with LG’s exit from the smartphone business are the factors that have caused Samsung’s market share to increase sharply. The Galaxy Z Flip3 and Fold3 were sold to nearly one million people worldwide in the third quarter alone, becoming the first and fourth best-selling smartphones in South Korea.
Meanwhile, Samsung and Motorola have filled LG’s vacant position in the North American market. LG has for years maintained third place in the North American mobile phone market after Apple and Samsung. LG’s market share, which stood at 9% in the fourth quarter of 2020, fell to 7% (Q1 2020), 3% (Q2 2020) and again almost 1% in the third quarter of this year.
Conversely, Samsung’s market share increased from 16% in Q4 2020 to 34% in Q3 2021, and Motorola’s market share increased from 3% to 8% over the same period.