Mi India captures 14% market share in Rs 20-45K segment in India


The Xiaomi smartphone brand has announced that it has recorded strong and rapid growth in the premium smartphone segment by capturing a 14% market share in the Rs 20,000 to 45,000 segment.

According to the May 2021 tracker from market research firm Counterpoint, the company captured a 14% market share in the 20K-45K category, becoming one of the fastest growing premium smartphone brands. faster and leader.

A strong and clear portfolio of smartphones such as Mi 10i, Mi 11X and Mi 11X Pro has led to the growth of the Mi brand in India, the company said in a statement.

“With Mi, we have focused on delivering cutting edge technologies and setting new benchmarks in mobile innovation,” said Manu Kumar Jain, Managing Director of Mi India.

“With the launch of the Mi 10 and Mi 11 series in the market, we have offered our users a premium experience, thanks to superior design, top-notch features and functionality,” added Jain.

Recently, the company announced that its Mi 11X series of devices achieved record sales worth over Rs 300 crore in just 45 days after launch.

The Mi 11X and Mi 11X Pro both feature groundbreaking cameras, the latest flagship Snapdragon 870 and 888 series chipsets, powerful Dolby stereo speakers, a 120Hz E4 Super AMOLED display, and charging capabilities. fast that aim to deliver a premium smartphone experience.


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(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)

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