Mouthwash Market In India To Grow At A CAGR Of 15.68% | Outlook until 2026; Market size, growth and forecast analysis

Growth in mouthwash market share in India by the offline segment will be significant during the forecast period. The popularity of offline retail formats is helping mouthwash manufacturers to expand their customer base, with the ability to provide great discounts and offers. Suppliers are pushing offline sales by expanding their operations to different locations. This helps them generate and sell products efficiently and cater to each category of consumers in large geographies. The growth of retail channels in different cities and regions will lead to the familiarization of consumers with different types of mouthwash products. This will increase the sales value of mouthwash products.

Read the 120-page report with TOC on “Mouthwash Market In India Analysis Report by Distribution Channel (Offline & Online) and Type (Alcohol Based Mouthwash & Non-Alcoholic Mouthwash) Forecast, 2022-2026:

One of the key factors for the growth of mouthwash market in India is the increase in awareness of oral health. Although mouthwashes are gaining in popularity, they continue to be a part of secondary oral care, with toothbrushes and toothpaste a part of primary care. Vendors in the market are raising awareness of the importance of mouthwash products in the oral care routine. Vendors in the market also promote their mouthwash products as a quick and easy solution to germ protection. The brand awareness created by vendors, dental service providers, and associations is also influencing the growth of the market. Therefore, awareness of various campaigns has a direct impact on the sales of mouthwash products in India.

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Five major mouthwash companies in India:

  • 3M Co.
  • Amway Corp.
  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • GlaxoSmithKline Plc

Side effects of mouthwashes containing alcohol will be a major challenge for the mouthwash market in India during the forecast period. Mouthwashes containing alcohol contain ethanol in various concentrations (up to 25%). Mouthwashes containing alcohol cause a burning sensation in the mouth and a dry mouth because alcohol is a drying agent as it extracts water. When mouthwashes come into contact with the oral mucosa, there is direct engagement of various ingredients, including alcohol, with the oral mucosa. The permeability of the oral mucosa increases with the increasing concentration of ethanol in mouthwash products. With rich blood supply and relatively high permeability of the oral mucosa, it allows germs and other unwanted substances to enter the body. Thus, a high concentration of alcohol in mouthwashes increases the risk of oral discomfort.

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Mouthwash market in India Distribution Channel Outlook (Revenue, USD Million, 2021-2026)

  • Offline – size and forecast 2021-2026
  • Online – size and forecast 2021-2026

Mouthwash market in India Type Outlook (Revenue, USD Million, 2021-2026)

  • Alcohol based mouthwash – size and forecast 2021-2026
  • Alcohol-free mouthwash – size and forecast 2021-2026

Download this mouthwash market in India report to discover new strategies to make the most of future growth opportunities.

Related reports on consumer staples include:

Oral Care Market by Distribution Channel and Geography – Forecast and Analysis 2021-2025: The oral care market share is expected to increase by USD 10.62 billion from 2021 to 2025, and the market growth momentum will accelerate at a CAGR of 4.42%. For in-depth research information: Download our FREE sample report

Mouthwash Market by Product, Geography, End User and Distribution Channel – Forecast and Analysis 2020-2024: The size of the mouthwash market is expected to grow by $ 526.57 million and registers a 2% CAGR in 2020-2024. For in-depth research information: Download our FREE sample report

Scope of the mouthwash market in India

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of 15.68%

Market growth 2022-2026

$ 158.15 million

Market structure


Annual growth (%)


Regional analysis


Efficient contribution to the market

100% India

Main consumer countries

India and rest of Asia

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson Inc., Koninklijke Philips NV, Reckitt Benckiser Group Plc, The Procter and Gamble Co. and Unilever Group

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period


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