Razer Cash Payments for Shopee Purchases Now Available at KK Super Mart


Shopee users can also top up their ShopeePay accounts at KK Super Mart. – Photo by Bernama

SHAH ALAM: Razer Merchant Services (RMS), the B2B arm of Razer Fintech, has partnered with KK Super Mart, Malaysians’ favorite one-stop-shop, to enable Razer Cash to shop online at Shopee, with the aim of encouraging e-commerce participation among the underbanked segments of Malaysians.

Razer Cash is an innovative payment option that e-commerce customers can use to make cash payments for their online purchases by having transaction codes scanned at physical RMS acceptance points, such as KK Super Mart.

Over-the-counter cash service is an efficient and indispensable payment option for retail stores as it is a key driver of foot traffic to create potential sales conversions at the point of transaction. This collaboration between RMS and KK Super Mart at the latter’s 540 outlets across Malaysia aims to make cash payments for e-commerce transactions accessible in both rural and urban areas.

This offline-to-online (O2O) payment method encourages financial inclusion of unbanked segments of Southeast Asia’s digital economy, which is expected to reach more than $ 300 billion by 2025, according to the Google-Temasek eConomy report.

“RMS’s collaboration with KK Super Mart will expand physical acceptance points and provide Shopee merchants with access to potential customers who do not have a credit card or bank account.

“Razer Cash enables underserved market demographics, including students, teens, foreign workers, and the elderly, to participate in e-commerce activities, while helping merchants such as Shopee reach a customer base. wider and untapped, ”said Razer Fintech General Manager Lee Li Meng.

“At Shopee, we’re constantly looking for new ways to leverage our technology while improving convenience for all of our users, regardless of their preferred payment method.

“This partnership will increase accessibility for consumers in rural areas and offer unbanked people the chance to enjoy the benefits of e-commerce.

“As some businesses remain closed during these difficult times, this partnership will also be useful for them to enable them to access basic necessities through our platform,” said Kenneth Soh, Senior Director (Marketing) of Shopee Malaysia.

“KK Super Mart has always focused on customer convenience in every way possible and through this collaboration with RMS this further adds to that value.

“With Razer Cash, we also hope to make it convenient for those in rural areas who prefer to use cash to shop online, as our 540 locations nationwide provide accessibility,” said said the founder and executive chairman of KK Super Mart & Superstore Sdn Bhd, Datuk Seri Dr KK. Chai.

From now on, Shopee users can pay for their orders using Razer Cash at KK Super Mart outlets. To do this, users can check their cart as usual on the Shopee app and under “Payment option” select “Cash payment at
KK-Mart ‘.

After clicking “Place Order”, users will receive a payment slip page with a barcode. This barcode can also be found in the “To pay” category, under “My purchases”. Then head to the nearest KK Super Mart, present the barcode at the counter and pay for the e-commerce order in cash.

Additionally, to further facilitate future payments, Shopee users can also top up their ShopeePay accounts at KK Super Mart.

ShopeePay is an integrated mobile wallet that enables a seamless shopping experience by allowing users to make online payments at Shopee, transfer and withdraw funds, and make payments from thousands of offline merchants.

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