Samsung posts highest monthly global market share in 5 years

Samsung’s smartphone sales rose 9% (year-on-year) in April, capturing 24% of the global smartphone market – the highest monthly market share for Samsung since April 2017.

The company’s sales rose despite global smartphone sales falling 8% year-on-year over the same period.

In fact, it was one of the few brands to grow in the face of market decline, according to Counterpoint Research.

“This is due to the strong performance of the S22 series in the premium segment and the A series in the mid-range segment. Samsung also had little exposure to the decline of the Chinese market, which negatively impacted the sales of all Chinese OEMs,” said the research director. Tarun Pathak.

Promotions in some of Samsung’s key markets like Latin America and growth in India, where it became the No. 1 brand in April, also helped boost its market share during the month.

“Samsung’s supply chain management through 2022 has also been robust, successfully meeting demand,” Pathak added.

This growth helped Samsung dominate global smartphone market sales for the third consecutive month in 2022.

It also became the No. 1 brand in the Indian market in April for the first time since August 2020.

The global smartphone market declined further in April 2022, reaching the lowest level since the pandemic in 2020.

“China fell the most as consumer sentiment weakened due to shutdowns. Sales in Russia also fell in April as major OEMs exited the market and inventories ran low,” the report said. senior analyst Varun Mishra.

LATAM, the United States and India were the only markets to show growth, but that was not enough to offset the decline in other regions, he added.

Going forward, Samsung is expected to maintain its leading position in the global smartphone market in the second quarter of 2022.

The foldable segment, where Samsung is currently the undisputed leader, also has a lot of potential. Samsung will aim to lower the prices of foldable phones to gain a competitive edge, the report notes.

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