Tesla increases market share in major markets to reach new records


Thanks to the rapid increase in sales and the general slowdown in the automotive industry caused by the global chip shortage, Tesla was able to increase its market share to new records.

The company reports – using industry data on market outcomes – that its share in the US / Canada is almost 2%, which means that every 50th new car is a Tesla.

Considering the length of the expected delivery times and the size of the demand, we believe that Tesla will soon exceed 2%.

In Europe and China, the average share of the Tesla brand is almost identical, almost 1.5%.

If we look at the big picture, we can see that Tesla’s market share growth rate is similar across all three regions and it continues that way for some time (aside from Europe, which was simply lacking in news. cars).

We assume that a graph like this is the final warning for the auto industry, especially for OEMs who have yet to start taking battery-electric vehicles seriously.

Assuming that the development of new competitive platforms and models takes at least a few years, it might be too late to start in several years. Today is the highlight, as “tomorrow” Tesla will be higher and other EV players (potentially including many new global OEMs from China) will occupy the majority of the BEV space.

It’s funny to see that just a few years ago we read that some OEMs were neglecting the need for stand-alone and dedicated battery power platforms and a major shift towards BEVs. It’s not just a necessity, but it has to be paired with a major overhaul of the entire manufacturing process, possibly vertical integration of many areas, software development, and better charging infrastructure.

Otherwise, Tesla will take the market essentially without a fight. The former Tesla CTO was surprised that OEMs have been ignoring Tesla and Model S since at least 2012:

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