Women’s Swimwear Market – Growth, Trends, COVID-19 Impact,
New York, November 18, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Women’s Swimwear Market – Growth, Trends, COVID-19 Impact and Forecast (2021 – 2026)” – https: // www.reportlinker.com/p06184981/?utm_source=GNW
Due to this, the demand for swimwear products has decreased significantly as consumers often tend to purchase swimwear when going to vacation spots, beach getaways, etc., which have been interrupted for a while. The uncertainties arising from the COVID-19 pandemic have led market players to innovate in their sustainability strategy. Established brands have taken the other route by working carefully with retailers. They saw their sales plummet during the pandemic, which was also the main period for swimwear sales. Therefore, they constantly ensure that enough stock is available at retailers and hope for a return in sales with the return of travel and tourism. However, with the economy gradually reopening, international travel is expected to rebound, boosting demand for swimwear.
In the medium term, the market has seen a growing interest in swimming as a sport and a hobby, supported by an increase in product innovations and advanced technologies, such as the incorporation of neoprene fibers to develop fabrics that improve their elasticity and efficiency.With changing fashion trends, key factors such as design, trend and comfort of fabric play a major role in driving the market. In addition, manufacturers and designers focus on the comfort level of swimwear, as it has a big impact on the consumer’s purchasing decision. The popularity of value-added features, such as trendy prints and practical cuts, is further driving the growth of the market. In addition, the high promotional activities and campaigns of manufacturers to increase their brand image are driving the growth of the market. Due to the increase in online shopping and the availability of premium premium swimsuits, the major players saw an increase in sales of brand name swimwear for women during the study period.
Key market trends
Increase customer engagement through social media
Social media has become an integral part of today’s generation, especially when it comes to the younger generations. Its impact is considerable and strongly influences the purchasing behavior of consumers. According to a CreditCards.com survey, in August 2021, 72% of millennials said social media had an impact on their buying decisions. As a result of these factors, social media has spread to all aspects of consumers’ daily lives, including their purchasing habits. Visual-based social media, like Instagram and Pinterest, started out as digital forms of window shopping, but with shoppable Pins, social ads, and shoppable Instagram galleries, these brands have instant access to stores and pages on Instagram. social media products. The ambitious visual content of swimwear customer photos keeps social communities active and inspires brand fans to share even more user-generated content. The ambitious content goes beyond informational posts in the realm of lifestyle experiences. It allows companies to express their values ââthrough content that sums up the essence of their brand. In addition to inspiration, user-generated content allows customers to tell the brand exactly what they like and dislike about their products. Therefore, most of the brands, like Frankie’s Bikinis, have their product development process heavily influenced by Instagram, which greatly increases the sales of swimwear. These social media platforms offer swimwear brands the opportunity to connect with their customers, improve their product line according to consumer preferences and energize their market.
North America holds the largest market share
Although government-imposed closures in the wake of the COVID-19 pandemic have kept people at home across the country, sales of inflatable and above-ground pools have reportedly increased triple digits in April and May by the same year. Consumers were able to enjoy the luxury of swimming pools and beaches in the comfort of their own homes without having to travel, which has boosted sales of women’s swimwear in the region. Additionally, with the roll-out of vaccines and the end of lockdowns in 2021, customers could once again travel on vacation, which has helped the swimwear market grow. The versatility of product offerings such as athletic swimsuits and plus size swimsuits from major players has also driven the demand for women’s swimwear in the region. In addition, Mexico is one of the few countries that does not have an international border crossing policy. Travelers are allowed in and out without proof of a negative test, vaccination or recent resolved infection. As a result, Mexico has become a vacation spot for tourists from other countries who wish to travel after the lockdown. The increase in the number of tourists vacationing in Mexico has also resulted in an increase in demand for swimwear available in the region.
The global women’s swimwear market is highly fragmented and competitive with the presence of various global and regional players. The major market share of women’s swimwear is dominated by a global group of companies. Thus, the global market is shared among some of the leading companies such as LVMH, Chanel, Adidas AG, etc. With the growing number of brand-conscious consumers around the world, major players are adopting strategies to grab their attention by introducing sustainable swimwear. made from recycled materials. Product innovation is implemented primarily by market players as part of expanding their product portfolios, with catering facilities for consumers helping to manage their lifestyle with innovative product offerings.
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