Yamaha wants to double its market share in 3 years

Japanese automaker Yamaha plans to double its share in India’s two-wheeler market over the next three years by expanding its presence in the high-end motorcycle and scooter segments.

In his first interview since taking office, Yamaha Motor India Group Chairman Eishin Chihana told ET that his company intends to target urban and semi-urban consumers who have relatively stable incomes.

The two-wheeler market has been under pressure for 2-3 years due to rising acquisition costs and the pandemic.

“There was some delay in the market recovery due to the shortage of semiconductors and the outbreak of the third wave,” Chihana said. “We are taking countermeasures and purchasing semiconductors even at higher prices to support our resellers. We aim to at least double our market share by 2025.”

Yamaha will focus on strengthening its position in the premium segment by building a strong product portfolio of 150cc and 250cc motorcycles and 125cc and 150cc scooters. With sales of 522,000 two-wheelers, Yamaha held a 3.6% share of the local market in 2021.

Chihana added that despite the current difficulties, India remains a “highly strategic” market for the brand. Separately, he said that the company has started studies to assess the feasibility of introducing an electric two-wheeler in the country and that a decision on this will be made shortly.

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